For a while, I was skeptical of bitcoin treasuries. All these bitcoin companies felt like another fiat-financial stunt, another way to play games with debt and derivatives while co-opting Bitcoinâs name. I didnât want bitcoin financialized. I wanted it to flourish â cleanly, directly and outside the grasp of Wall Street.
But then I sat down for a conversation with Preston Pysh on my podcast âYouâre the Voice.â That conversation changed everything for me.
Prestonâs background is as unorthodox as his insight: an Apache helicopter pilot turned engineer and venture investor. And when he explained how bitcoin treasury companies function â not just structurally, but systemically â something clicked.
He called them âsuper spreaders of adoption.â And he didnât mean that in a flashy, memetic way. He meant that these public companies are engineering themselves to bring bitcoin into the deepest corners of capital markets: pensions, retirement portfolios, bond funds. Through public transparency and financial engineering, theyâre creating vehicles that allow bitcoin to seep into legacy systems â not by smashing the door down, but by flowing through the cracks.
âWhen you securitize Bitcoin through a public company, youâre creating a vehicle that can operate in the fiat world while accumulating sound money in the background,â Preston told me.
So, thatâs how bitcoin infiltrates the fiat worldâŚ? Not through a revolution, but through clever replication. Or as Friedrich Hayek once put it: through a sly, roundabout way.
At first, I still hesitated: Isnât that just more fiat games? Isnât bitcoin supposed to be the exit?
So I pressed Preston: Whatâs the product here? What are these bitcoin treasuries actually offering? Do they even have a product or a service â or is bitcoin itself on the balance sheet enough?
His answer surprised me. The product, he said, is yield â and the demand for it is massive. The market isnât just hungry for high-yield instruments â itâs desperate.
âThe product is the desperation: retirees need high-yield income.â
Itâs a tough truth, but it reflects the sad reality of fiat-based economies. We didnât create this broken system â weâre living in it. And for millions of people trying to preserve their wealth, bitcoin treasury companies may actually be a lifeline. Especially pensioners, retirees and institutions trying to escape the erosion of fiat-denominated bonds. Thatâs the bridge: offer something familiar â a reliable income stream â while quietly onboarding the world to something revolutionary: Bitcoin.
As uncomfortable as that is â especially for people like Preston or me, whoâve dedicated years to Bitcoin education â itâs a needed reality check. If weâre serious about driving adoption, we have to meet people where they are. Sometimes, the bridge to Bitcoin is built from the tools of the old world.
But then he broke it down in systems terms â with Michael Saylorâs âmulti-gear transmissionâ model as a case study. When credit is loose, raise debt to buy bitcoin. When credit tightens, use operating cash or issue equity. Always stack. Always adapt. Always keep accumulating. Itâs not just about holding BTC â itâs about designing capital structures that serve Bitcoin, not the other way around.
A lightbulb went off. Maybe this isnât the financialization of Bitcoin.
Maybe itâs the Bitcoinization of finance.
I think the idea that is shifting my perspective is this: transparency. This âsuper spreaderâ effect can only happen in public markets because of their regulatory visibility. You canât hide what youâre doing. Auditors, investors, the public â everyone can see your books. That makes it harder to play scammy games and easier for Bitcoinâs incorruptible properties to shine through. As I told Preston in our chat, maybe thatâs how Bitcoin ends up making fiat markets more honest.
Preston went further. He explained that one of the biggest untapped markets for Bitcoin treasury companies is retirees. People who want fixed income. Bonds. Yield. And through products like Strategyâs STRC security, companies are now offering bitcoin-backed yield instruments that can compete with traditional bonds â and maybe outperform them. Thatâs how bitcoin reaches even the most conservative portfolios.
âSaylor built a machine that shifts gears depending on liquidity in the system. Itâs a genius piece of financial engineering that other public companies can copy â and they will.â
Iâve never been a fan of the idea that real change can come from within a broken system. But I also want to stay open to the possibility that this time might be different â that the fiat system wonât be overthrown in a single moment, but gradually transformed as better alternatives are quietly built inside it, until the change becomes undeniable.
Maybe weâre watching that unfold right now, in slow motion.
âTo hand off the baton from legacy finance to the future Bitcoin system,â Pysh said, âthe systems have to match frequency.â
Thatâs where stablecoins come in. Preston doesnât romanticize them. He sees their flaws. But he also sees their role: to synchronize with Bitcoin, so the transition doesnât break the relay. Theyâre the halfway step. A necessary bridge.
đď¸The Great Monetary Reset Is Already Here
Ep. 90 with @PrestonPyshMy guest today is Preston Pysh, engineer, Apache helicopter pilot, partner at Ego Death Capital VC, and co-founder of The Investorâs Podcast Network. Known for co-hosting âBitcoin Fundamentalsâ podcast and⌠pic.twitter.com/54GLbNrd1y
â Efrat Fenigson (@efenigson) August 5, 2025
By 2030, he predicts, weâll be living in a world with both CBDCs and bitcoin â a dual system. But not for long. âBy 2030,â he said, âmerchants will say, âWe only want the Bitcoin.ââ
The world is shifting. The Great Monetary Reset is already happening â beneath the headlines, inside balance sheets, behind cap tables. And maybe thatâs the most radical part⌠Itâs not a revolution on the streets: Itâs a quiet, strategic rewiring of capital allocation.
I now get how bitcoin treasury companies arenât the problem. Sure â if they donât play smart, they may crash. If people go âall inâ on them without hedging themselves, they may crash too. But these companies are fulfilling a role meant to be fulfilled: the role of super spreaders. And it might just lead us to the solution. Not perfectly. Not ideologically. But effectively.
The Great Monetary Reset isnât ahead of us; itâs here â embedded in how capital is allocated, structured and stored. And if Preston is right, the playbook is already written for those ready to act.
